Is SEO worth it for Small Business?
SEO stands for Search Engine Optimisation and is the process of making your site rank as highly as possible within the SERPs (Search Engine Results Pages).
Considering a staggering 93% of online experiences begin with a search engine it's obvious why you might think SEO is important for small business. There are over 3 billion people online so how can SEO make sure they find your website?
SEO requires effort and patience but getting good quality traffic to your site is certainly not a waste of time, nor money. What is a wasteful is having a great site which your potential customers don’t come across when they embark on their online journey.
Is SEO worth it for Small Business though? Is it a viable marketing solution which can help a small business compete against larger, more established sites, with large advertising budgets?
The short answer is "yes". After all, it's surely worthwhile to improve how you target your customers and help drive them to your website where the perfect product or service is right there waiting for them. You just need to be prepared to put in the legwork.
You don’t need a big budget to implement SEO
Rather than relying on paid for ads, traffic is generated and grown organically. Although Pay-Per-Click (PPC) ads are still a valid marketing option, they require significant investment and traffic drops off once the ads stop running.
If SEO is continually managed effectively, high levels of excellent quality organic traffic can be maintained
There's more to it than simply adding some keywords to your homepage. There are many aspects to SEO and it should represent a major part of your online marketing strategy.
These are just a few of the SEO techniques which need to be employed for traffic to be grown organically:
Write fresh and engaging content
Ensure you provide an amazing user experience on mobile and desktop
Increase your domain authority by getting people to share your content and link back to your site
SEO is a long term solution which can help you compete and be noticed in a crowded market place. It is an aspect of digital marketing which can give your small business the edge over a competitor.
If you don't implement SEO already, don’t panic, it’s never too late, but the sooner you start the better.
If you’re ready to maximise your website’s organic growth get in touch.
