Search Engine Marketing
VFB Marketing specialise in search engine marketing (SEM). We found that many local businesses in Hertfordshire and London needed the support when they realised that their website was not getting any traffic or enough of the right traffic.
What is search engine marketing?
Search engine marketing ensures you can be seen on Google and other search engines when people are looking for your product or service. It covers both SEO (search engine optimisation) and PPC (pay-per-click advertising). SEO are the organic (non-paid) results and Google Ads the paid results found on Google when people search for a specific query.
Attracting
the right visitors to your website
We work with businesses based in Hertfordshire, London and further afield who want to increase their online sales or leads through search engine marketing.
SEO and / or Google Ads will get more of the right visitors (traffic) to your website from search engines. There are more than 8.5 billion searches on Google every day, and many will be looking for your product or services.
VFB Marketing will work alongside you to ensure you are attracting the right visitors to your website that will convert to sale or enquiry. The right visitors are your most loyal customer. And your most loyal customer will keep coming back again and again, spending more money than anyone else over their lifetime.
What Do Our Search Engine Marketing Services Include?
We will help you to evaluate whether your business will benefit from Google Ads and / or SEO.
SEO is a long-term strategy and needs time to show tangible results, due to how the algorithm works. It also depends on how well your website is already performing.
Google Ads campaigns will deliver results more quickly, and is used as a short- to medium term strategy to start increasing sales. However, Google Ads still need close management over time to get the best possible outcome.
Our SEM services include the following
Analysis
Deep dive into your site’s performance to evaluate what’s working and what’s not
Strategy
What is going to deliver the results based on the business objectives
Set up
From setting up Google ads accounts to evaluating current campaigns structures to see what needs improving
Research
Extensive and ongoing keyword research to attract your ideal audience
Optimisation
Ongoing optimisation of all campaigns to continue improving performance and increasing sales / enquiries
Reporting
Reporting: monthly reporting on your targets and KPIs
Testimonials
Grace Lilywhite
I have recently had an review of my website with Vanessa. She has given me a clear list of actionable advice that means I am feeling much more on top of what I need to do to improve both my SEO and user experience. It's been a great experience. I highly recommend her as she is also very approachable and easy to work with.
Leila Martyn
I wouldn't hesitate to recommend Vanessa. She has done a brilliant job with the SEO on our site, taking us from no visibility to appearing one and two in the rankings for a number our key search terms. She has also transformed our underperforming PPC campaigns and they're now getting a ROAS of nearly 4.
Becky Coletto
We have been working with Vanessa over the last few months to improve the SEO of our website and increase traffic and search rankings. Vanessa has been really brilliant to work with - personable, efficient and organised - and we feel in very capable hands! She has helped us to climb the rankings in key search terms and given us a good understanding of what we need to be aware of going forward when we are creating and adding content. Absolutely recommend Vanessa's services. Thanks Vanessa!
Steve Mark
I've been working with Vanessa for around nine months on a variety of campaigns. Aside from being friendly, personable and extremely knowledgable on Google Ads and SEO, she has massively improved performance on a variety of campaigns she manages for us and our clients. I can, and do wholeheartedly recommend Vanessa's services.
