PPC Support & Management in Hertfordshire
For small businesses, Google Ads is a highly effective way of reaching a lot more of the right people who are actively searching for your service or products. Setting up a campaign yourself can be daunting and mistakes can happen. That is why it is best to get professional support when setting up Google Ads campaigns.
Making your ad spend count
VFB Marketing make sure that your campaigns are set up correctly, in the most cost-effective way. We provide ongoing management to ensure the campaigns are delivering the best results.
Custom PPC solutions tailored to your budget
We do not just implement the same techniques for each client, instead we develop a digital marketing strategy unique to your business.
eCommerce
Online Shopping & Product Launch
Running Google Ads for eCommerce businesses is an important part of the overall digital marketing mix. We run campaigns for eCommerce businesses specifically tailored to your products.
Search Engine Optimisation (SEO)
Pay Per Click Advertising (PPC)
Marketing Strategy
Trending Keyword Search
Content Marketing
Target Audience Identification
Conversion Rate Optimisation
Service based businesses
Converting users to clients
We also work with B2B and B2C service based businesses to generate quality leads through your website. Google Ads are an effective way of reaching potential businesses and customers interested in your service offering.
Search Engine Optimisation (SEO)
Pay Per Click Advertising (PPC)
Marketing Strategy
Trending Keyword Search
Content Marketing
Target Audience Identification
Conversion Rate Optimisation
FAQ
Frequently asked questions
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Google Ads is also described as ‘PPC’, which stands for ‘pay per click’.
It’s called ‘pay per click’ as you pay each time someone clicks on your ad.
You pay Google for each click on your ad, and the cost for this can vary from £0.10 per click to £10 per click depending on your type of business and other factors.
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Google Ads can get your business to the top of Google for specific keywords very quickly.
Whereas SEO is a non-paid way of appearing on the SERPS (search engine results pages) and takes longer for your website to rank, with Google Ads you can appear very quickly as you’re paying for the ads.
PPC or pay per click advertising is a way of getting to the top of Google using Google Ads (previously known as Google AdWords), whereby you pay each time someone clicks on your ad.
Testimonials
Grace Lilywhite
I have recently had an review of my website with Vanessa. She has given me a clear list of actionable advice that means I am feeling much more on top of what I need to do to improve both my SEO and user experience. It's been a great experience. I highly recommend her as she is also very approachable and easy to work with.
Leila Martyn
I wouldn't hesitate to recommend Vanessa. She has done a brilliant job with the SEO on our site, taking us from no visibility to appearing one and two in the rankings for a number our key search terms. She has also transformed our underperforming PPC campaigns and they're now getting a ROAS of nearly 4.
Becky Coletto
We have been working with Vanessa over the last few months to improve the SEO of our website and increase traffic and search rankings. Vanessa has been really brilliant to work with - personable, efficient and organised - and we feel in very capable hands! She has helped us to climb the rankings in key search terms and given us a good understanding of what we need to be aware of going forward when we are creating and adding content. Absolutely recommend Vanessa's services. Thanks Vanessa!
Steve Mark
I've been working with Vanessa for around nine months on a variety of campaigns. Aside from being friendly, personable and extremely knowledgable on Google Ads and SEO, she has massively improved performance on a variety of campaigns she manages for us and our clients. I can, and do wholeheartedly recommend Vanessa's services.
